http://www.ppctopics.com Just another WordPress weblog Fri, 22 Jun 2007 15:41:24 +0000 http://wordpress.org/?v=2.1.3 en http://www.ppctopics.com/general/search-engine-marketing-information/ http://www.ppctopics.com/general/search-engine-marketing-information/#comments Fri, 22 Jun 2007 15:41:24 +0000 admin http://www.ppctopics.com/general/search-engine-marketing-information/ Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), Paid Placement, and Paid Inclusion.[1] Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.

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